AkzoNobel opens Dulux concept store in Shanghai

摘要

AKZONOBEL has opened an interactive, concept store in Shanghai. The company uses digital technology and personalized services to reportedly make painting less complicated and more fun. The store showcases Dulux's color expertise and sustainable product features. The store makes use of online and offline tools to create a one-stop immersive experience. Featuring more than 200 colors from the Dulux range, as well as samples of paint textures and patterns, the company notes that experts are also on hand to provide counseling and real-time demonstrations of customized designs and colors chosen by customers via apps and in-store virtual reality devices.