There is no doubt that hair care is one of the top priorities for today's beauty consumer - and they are very happy to put their money where their tresses are when it comes to making their barnet look good. Recent Figures from Euromonitor International would seem to confirm this point, showing growth across all sub-sectors and indicating that total value sales have grown by 3.4% to total US$72.17bn in the past year. Breaking this clown by region, Asia Pacific accounts for the strongest share of sales, at $22.63bn, a growth of 3.7%, while North America is next with $13.94bn, followed by Western Europe with $13.82bn. Latin America, as always, is a strong contender here with a share worth f 11.52bn while the Middle East & Africa, Eastern Europe and Australasia make up the rest of the total in turn.
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