Let's not leave gen X in the shade

摘要

From marketing to sustainability initiatives, the wants and needs of millennials are interwoven into most brands' strategies across multiple sectors. This is unsurprising; they are a dynamic group with a vocal social media presence, whose style choices and purchasing preferences (like 'experience over ownership', for example) frequently trickle up to older consumers. Sanctuary Spa and anti-ageing skin care label StriVectin have unveiled new sub-brands targeting millennials, called Being and Nea, respectively, showing that even labels associated with consumers beyond their 20s are keen to get in on the act.