Best practices: Partnering with suppliers in the New Product Introduction process

摘要

The role third-party manufacturers(TPMs)play in the new product introduction(NPI)process is critical to successfully bring products to market. These manufacturers are the backbone of brands,sharing the work of product creation,packaging and labelling,and making sure products get from ideation to retail shelves in different markets,across many regions with minimal delays. What services does a TPM provide? TPMs come in all shapes and sizes,and generally perform the following services: quality assurance,testing,turn key,regulatory services,documentation,product and raw material tracking,product development and the production of innovative products. Most have a specialty,such as over-the-counter,colour cosmetics,personal care,or nutrition.”