A skin care routine is no longer’routine’at all.It is a relationship;a conversation between the consumer and their selected brands.Consumers engage with multiple facets of a formula-its clinical results,as a visual experience to share on social media,the use of ingredients with a sensitivity to global ecosystems and even whether or not it has a low carbon footprint impact during production.And consumer engagement is key to traction in the cosmetics market.An easy way to engage consumers is through formulas that change colour and texture.As an innovative company and a leader in microencapsulation technology,Tagra was among the first companies to introduce the concept of encapsulated pigments for colour changing effect to the cosmetics industry.Consumers gravitate toward transformative formulas as indicators that something is indeed happening while using the product,and to ensure they are paying for a product that truly works.This concept also serves as a marketing tool to illustrate the release of active ingredients from other Tagra microcapsules in the formula,such as actives and vitamins.
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