The appeal of faceless beauty

摘要

Every single person's face is unique-the product of their DNA and environment interacting in an entirely unique way.Even the most identical of identical twins have slightly different faces.And it is faces that the beauty industry has traditionally focused on-even for products that don't involve the skin at all,like hair and nails.For the most part,those faces have been young,thin,symmetrical,petite-featured and overwhelmingly white.Any tiny deviation was considered enough to deem a person's beauty’quirky’or different-think Isabella Rossellini's tooth,Cindy Crawford's mole or Cara Delevingne's eyebrows,for examples.But today's consumer,quite rightly,demands far more than one type of face on which to see their beauty products.Inclusive beauty is finally starting to get mainstream traction and it's hugely gratifying to see models and influencers of all skin tones used as the faces of products, and even some older and male faces too(mostly in skin care for the former and colour cosmetics for the latter).It's starting to become an everyday thing and that's great.But those faces are