Ultra-high-performance tires, once the domain of speed freaks and motorheads, continue to gain additional traction with auto makers and replacement buyers. As U.S. consumer preferences gravitate toward larger vehicles-think CUVs, SUVs and light trucks-the shift creates new opportunities for UHP tires that once mostly were associated with sports cars. UHP offerings, designed to perform better than traditional all-season tires, are seeing their way on to new vehicles at an increasing clip in a years-long trend that ultimately also opens more opportunities in replacement markets.
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