Ireland: Manufacturing Welcome Wagon or Western Europe

摘要

Europe's market is huge: more than 540 million well-educated, prosperous citizens with above-average incomes and a high standard of living. Manufacturers and sellers of goods can't ignore the business opportunity it presents, but they can hardly afford to move here. In spite of the warm feelings economic unification has brought, the area remains a crazy quilt of differing laws, languages, and customs that form effective barriers to the outsider. Just ask the people at Wal-Mart: after years of trying, the retail giant is giving up and moving out of Germany.