OVERALL PERFORMANCE OF THE CANADIAN BEAUTY CARE MARKET

摘要

IN 2009, THE DEMAND FOR BEAUTY AND PERSONAL CARE products continued to grow, and both value and volume sales saw modest increases. Nonetheless, the growth was notably slower than in previous years, as many consumers were looking for price discounts and promotions and traded down to cheaper brands. Reflecting recessionary trends, premium products were particularly hard hit, while manufacturers of mass/masstige brands were aggressively marketing their products to capture consumers looking for more affordable cosmetics and toiletries. Going forward, 2010 is still projected to be a difficult year. However, as economy and labour market recover, sales performance of the Canadian beauty care market will improve.