We must choose talking about taboos to tackle mental illness

摘要

Faimers have cultured an image over generations. "Stoic", "hard-working'', "independent" and "trustworthy" are words often used to describe them.That is why advertising agencies like to hijack our image to sell their products. The farmer has been used to sell everything from rugged 4x4 motor cars to online gambling.But farming's labels are not only attached by those outside of the sector - they are also pinned from within.