On Thursday, February 5th, Smashbox Studios celebrated the reopening of the studios after a yearlong. multi-million dollar renovation with partner International Color Brands. At a party hosted by Cosmetics Founder Davis Factor and ICB founder Steve Kalalian, and media partner The Hollywood Reporter, more than 700 guests celebrated and toured the redesigned 25,000 square foot facility. Guests included a who's who of Los Angeles creative and entertainment elite, as well as numerous representatives from Bstee Lauder Company, including William Lauder and John Demsey, and over 30 members of the press from around the world. The evening also included a musical performance by rising star Andra Day.
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