New five-seater looks to make a splash in the executive pool. Will it sink or swim? Flagship: it's a term that confers prestige and, as such, it doesn't always sit comfortably with the likes of Volkswagen. Think Mercedes-Benz, think S-Class; yet consider the marque whose name translates as 'people's car' and it's the Golf that comes to mind. The utilitarian if increasingly plush hatchback defines the brand and serves as its economic bedrock, but it is resolutely not flagship material for an organisation that manufactures more than 10 million cars annually. Which is why we now have this, the Arteon.
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