Still punching Tire Pros expanding, reveals more marketing opportunities

摘要

ORLANDO, Fla.—As American Tire Distributors Inc.'s (ATD) Tire Pros franchise program grows toward the ' 700 outlet mark, the company is rolling out a series of marketing, advertising and training initiatives designed to reinforce the impression that the Tire Pros retailer is the definitive expert in his or her market. Wes Stephenson, vice president of operations, told several hundred Tire Pros dealers attending the group's 2015 National Dealer Business Conference at Disney World in Orlando that a key goal of the program's initiatives is to help dealers become the repair shop customers refer to as "my mechanic." Citing lyrics from the "Cheers" TV show theme song, Mr. Stephenson said car owners want to have a trusted adviser who's also involved in his or her local community.