PLAINS, TX, cotton grower Rickey Bearden says he was initially looking out for himself when he decided it was time to become active in the cotton organizations. "Really, it started for some selfish reasons —just so I could learn," he adds. He's beingway too modest, according to Steve Verett, executive vice president of the Plains Cotton Growers (PCG). in Lubbock. "I have known Rickey Bearden for more than 25 years, and I can truly say that in spite of all that he has accomplished as a leader in the cotton industry, he has never lost locus on his responsibility to represent the interests of the cotton producer," says Verett.
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