Using social networking as a marketing tool — an example from the CPPE

摘要

LIKE most organisations, the Centre for Pharmacy Postgraduate Education (CPPE) has been exploring the potential of social networking and social media. And like other organisations, we have found that part of the wonder of exploration is a desire to innovate and lead, and part of it is an anxiety not to be left behind. This article examines what the CPPE has done, where it is now and where it might be in the future. It also considers whether we can take our customers — pharmacists and technicians — with us.