Special Issue on M~2BUS: Methods and Tools for Marketing and Business Strategies on Social Networks

摘要

Online social media (OSM) such as blogging, podcasting, and social networking are designed to support information exchange, interaction, and knowledge building and sharing on the web; they are attracting significant interest from both companies and consumers. The study of the enormous potentials of OSM requires scientific and technological competences in different disciplines, from computer science to social science, communication science, and economics to provide new theories, models, methods, and case studies.