Good relationships must come first

摘要

SURELY no one is confused, right? It is straightforward: just play with a straight bat and you will stay out of trouble. But what does that mean? Some NHS professionals take it to mean that it is best to take no chances and have nothing to do with the pharmaceutical industry. These people need to ask how that helps the NHS get the industry to provide it with the products and services it needs. Dialogue between NHS customers and the pharmaceutical industry benefits patients, NHS services and pharmaceutical companies. But does the plethora of guidance available support, confuse or even scare off NHS professionals? Has the NHS fully considered the impact of the new Bribery Act, the Association of the British Pharmaceutical Industry code of practice and NHS guidance?