How e-busienss helps community pharmacies get more out of reps

摘要

Community pharmacist Shamir Patel believes he can compete equally with the cut price over-the-counter medicines offered by high street chemist and supermarket chains thanks to e-business.Mr Patel,who co-runs 10 pharmacies in the North East around Stockport and Liverpool,signed up to the pharmacy e-transfer ordering system for OTC medicines,Comedis,when it was launched three years ago.Today,he is confident that the company has helped him keep a hold in the increasingly competitive market of OTC sales."The problem with high street pharmacies is that we are in a declining OTC market as the supermarkets are eroding our market share.We can either just take that on the chin or we can start to compete,"he said.