Informing the public about new pharmacy services

摘要

Martin Palmer(PJ,27 August,p250)highlights the important,but difficult,issue of making sure that the public are aware of the changing nature and scope of pharmaceutical services available to them,following implementation of the new pharmacy contract.How do we inform and,at the same time,raise public expectation of pharmaceutical services among the general public? As someone indicated to me recently,"If you are trying to persuade the public to use community pharmacies as the first port of call for NHS primary care services,wouldn't it be a good idea to tell them?"