You and all of us have changed the way we seek and use information in our professional lives. In the early 1990s you had to carry a lot of information in your head, and you then spent hours, sometimes days, tracking this information in a library to confirm and expand on it if you were going to use it in your practice or research. Now the Internet has made vast amounts of information instantly available, but how can you as a medical professional separate reliable, unbiased information from hype? The answer is brand. When you search, you focus on brands you trust, places where you know the professionals assembling the information had only one goal in mind — to provide accurate and useful information for your benefit, not their gain. At the New England Journal of Medicine, as the sea of information expands, our craft for sailing that sea is also expanding. More than 13 years ago, when I took the helm as editor-in-chief of the Journal, we sharpened our priorities to ensure that every issue contained information of value to all our constituents, from practitioner to professor. As better methods of communicating information became available, we expanded and improved our Internet interface for our authors and readers. We have continued to enhance our delivery vehicles to make it easier for professionals to access and use information. Now we have further broadened our editorial scope by creating NEJM Group to provide even more support to all medical professionals; one important member of the new NEJM Group is NEJM Journal Watch.
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