When the going gets tough, the tough gets going. And more than that, when a company launches new machine under a new motto, "Because we believe", then it is high time the customers take notice. That is what ITEMA Weaving did recently at its Colzate plant in Bergamo region of Italy, when it presented its newest creation, the R9500 Rapier Weaving machine to some of its valued customers and a clutch of media persons from around the world.
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