BASF launches new global pigments brand

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BASF launches new global pigments brand

机译：巴斯夫推出新的全球颜料品牌

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BASF announced today the launch of its Colors & Effects brand, bundling BASF's global pigments business. The new brand encompasses BASF's distinct colorants and effect pigments portfolio, and serves customers across five key industries, including coatings, plastics, printing, cosmetics, and agriculture.

机译：巴斯夫今天宣布推出其Colors＆Effects品牌，以捆绑巴斯夫的全球颜料业务。这个新品牌涵盖了巴斯夫独特的着色剂和效果颜料产品组合，并为五个主要行业的客户提供服务，包括涂料，塑料，印刷，化妆品和农业。

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《Popular Plastics & Packaging》 |2016年第8期|共2页
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1. BASF launches new global pigments brand [J] . Asia Pacific Coatings Journal group Asia Pacific Coatings Journal . 2016,第4期

机译：巴斯夫推出新的全球颜料品牌
2. BASF launches new global pigments brand [J] . Paintindia group Paintindia . 2016,第7期

机译：巴斯夫推出新的全球颜料品牌
3. BASF Launches New Global Pigments Brand, Announces Capacity Expansion [J] . Paint amp, Coatings Industry group Paint & Coatings Industry: Serving Liquid and Powder Manufacturers in the Global Marketplace . 2016,第8期

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4. Investigating the Effect of Global Brand on Willingness to Pay More by Mediation of Brand Perceived Quality, Brand Image, and Brand Prestige [C] . Fariborz Rahimnia, Tahmine Sarvari Iran International Industrial Engineering Conference . 2019

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5. The interpenetration between globalization and localization: Gender images in global brands and local brands commercials in contemporary Taiwan (China). [D] . Chen, Huey-Rong. 2005

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6. Pakistan: still room for brand launches [O] . D Simpson 2003

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7. The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is changing at a fast pace and more concepts related to globalization emerge. Like, for instance, global marketing which implies an increase pressure to understand consumer behavior and its underlying changes, at a much broader level. Research, nowadays, has to uncover and comprehend certain issues like how customers in some countries are the same and different in others; how they respond positively to a particular brand, but not to umbrella branding; how they perceive quality and how they spend their available resources (of time, money, effort), giving the current economic situation. As this paper covers a case study based on a multinational corporation in the lodging industry, we will further explore certain consumer behavior dimensions in relation to the perceived image and the buying pattern of the global brand examined. [O] . Luigi DUMITRESCU, Alin OPREANA, Simona VINEREAN 100

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BASF launches new global pigments brand

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