Saucy Fish Co. achieve CoolBrands? status

摘要

For the second year running, The Saucy Fish Co. has officially been named a CoolBrand, in the influential annual initiative to identify the UK's coolest brands. The CoolBrands? list, now in its thirteenth year, follows a vote by a combination of 2,000 consumers and a panel of 37 designers, style experts, media personalities and prominent figures from the worlds of TV, fashion and music. The brand's bold, contemporary packaging, distinctive tone of voice and playful personality helped The Saucy Fish Co. stand out from the crowd and impress both the consumers and expert panel. Last year The Saucy Fish Co. became the first ever fish brand to make it on to the prestigious CoolBrands list. This year it remains the only fish brand in a list dominated by premium fashion and technology brands.