A new look for vanilla extract brand

摘要

From May 2014 the full Nielsen-Massey range of finest quality vanillas and flavoured extracts will have a new and improved label design, created to make it far easier for consumers to identify the product when in-store. The Nielsen-Massey crest, which has been a prominent feature throughout the brand's history, will continue to form a large part of the new design and act as a constant in the change from old to new. The iconic glass bottle also remains untouched, boasting the trademark brown colour way in a traditional apothecary style. Staying true to the 100 years of rich heritage and tradition of the Nielsen-Massey brand, this bottle was originally selected to protect the product's delicate contents and ensure that maximum flavour is retained.