Kingsmill Wraps and healthier white brand

摘要

Kingsmill has reinforced its commitment to helping retailers maximise sales, with the introduction of Kingsmill Wraps (available in 50/50 and Soft White) to the impulse market. Within plant bakery, breads of the world continue to drive growth, these have become an essential part of the convenience offering, with many shoppers topping up on these alternatives alongside their usual loaf.