A Survive-and-Thrive Guide for the Cosmetic Dermatology Nursing Staff

摘要

This article offers guidelines for the nurse who is truly interested in helping a cosmetic practice grow into a thriving business. Antiaging drugs and procedures have transcended beyond the bounds of the baby boomers to just about everyone from younger teens to those in their 80s.Cosmetic procedures and products alone comprise a multibillion-dollar industry showing no signs of losing steam. The market abounds, but building a successful cosmetic dermatology practice is not as simple as letting the market come to you.This article offers simple steps the nurse can take to build the practice: gaining the patient's trust, building credibility, and educating the patient. By following these guidelines, the nurse becomes an integral part of building the business, which is necessary in the competitive market of cosmetic dermatology.