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Toyota details the difference between being an automaker and a transportation provider: Millennial on-demand mentality requires new thinking
IF THERE'S A COMMON thread among automakers, it's the realization that growing the business means growing the customer base well beyond mere vehicle sales. And the sooner the better. Self-driving cars, an ascendant generation of young drivers, ride-sharing services and a shift to trucks and tall wagons from cars are all trends leading Toyota to re-examine its business models and offerings, a top Toyota official said at the annual Automotive Parts Manufacturer's Association conference in Windsor in mid-June.
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