STALKING THE SILVERADO: Despite GM's redesign, Chrysler's pickup narrows the sales gap

摘要

DETROIT - The side-view mirror of a Chevrolet Silverado contains this warning: "Objects may be closer than they appear." The warning could be talking about the Ram. The Silverado, the longtime No. 2 in pickup sales, still has a substantial lead on No. 3 Ram. But the Ram is gaining. In the last seven months, after the redesigned Silverado arrived last summer, Ram sales were at 208,414, while the Silverado was at 261,258 - still a sizable gap of 52,844 units.