Luxury race: Who can pamper buyers the most? Upscale brands lift customer service with new perks and staff training

摘要

Luxury vehicle buyers want service - not just repairs done right, but the kind of pampering they get at high-end hotels, restaurants and boutiques. It's all about the extras. In response, luxury vehicle brands are stepping up their games, rolling out unprecedented customer service, training staff and reconfiguring showrooms to cater to these buyers. The changes come as luxury sales gain steam with the auto industry's recovery in the United States.