Romano leaves; Mazda may not fill marketing job: Company says ad agency is handling work after top marketer's departure

摘要

Mazda may not replace marketing boss Don Romano, who resigned earlier this month. Mazda is not conducting an external search for a replacement and may eliminate the position of chief marketing officer for Mazda North American Operations, said Jay Amestoy, Mazda's vice president of public affairs. Romano, 51, who was also president of Mazda Canada, resigned July 3. His departure comes at a critical time for Mazda in the United States. The company is trying to raise its profile by spending 25 percent more on marketing this fiscal year vs. last year to launch the CX-5 crossover and the fuel-saving Sky-activ powertrain and chassis technologies.