Dealer ads save school sports, art programs: Strapped district planned hefty student fees, but Skillman reached out to 'future customers'

摘要

Indiana auto dealer Ray Skillman was incensed. He had just heard that his local school system was so strapped for funds that it was going to charge students a fee to play football this fall. Forget that, he decided. Instead, he tapped the advertising budget for his dealership group, which has 17 franchises spread over nine locations outside Indianapolis.