EV1 was ahead of its time; GM directs Chevy into green scene: Hybrids only part of solution as carmaker, throws wide net around alternative-power sources

摘要

Chevrolet is taking the point as General Motors Corp. struggles to buff up its green image - dull compared with rivals such as Toyota Motor Corp., and tarnished from the earlier, abruptly ended EV1 electric car. The stakes this time around are larger than ever for GM, whose vehicles over the last century have burned up a veritable sea of fossil fuel. Ed Peper, Chevrolet general manager, insisted the green streak is a permanent part of Chevy. "This is not something that's an ad campaign for a while; it's something that's core to our brand," he said.