Project targets millennial diamond consumers

摘要

International diamond mining organisation the Diamond Producers Association (DPA) is working on a project aimed at tackling the generic marketing of diamonds to attract standard and millennial consumers, otherwise known as the Y generation. Rough and polished diamonds trader Blom Diamonds owner and World Federation of Diamond Bourses (WFDB) president Ernest Blom says the project is important because selling luxury brands or products to the new generation of consumers requires a different marketing approach.