Key role for flexible plastics packaging in ensuring a sustainable world

摘要

Packaging plays a vital role in product distribution. It is the major factor in ensuring that the quality obtained at the end of the production line stays uncompromised when it finishes up in the hands of the ultimate customer. In a growing economy the consumer begins to appreciate the advantages of good packaging and is prepared to pay for it. Emerging countries like China, India and Indonesia are at a point of inflection when people start spending more on packaging.