Merck takes, online 'co-creation' route to spotlight end-use innovations made possible by its pigments

摘要

The Performance Materials Division of Merck (India) has launched a novel online platform where it plans to rope in experts from diverse fields to vouch for its pigments. The initiative called 'Project effexX' is a knowledge-based collaborative platform targeted at professionals working across design disciplines and seeks to help them develop new concepts and products. The portal will feature latest information on global design and trends, opinion columns by pioneers, creative showcases and exclusive industry 'white papers' across categories.