BASF univeils strategy to double profits by 2020; aims for ?115-bn sales

摘要

In the face of an uncertain global economic situation, the world's biggest chemical company by sales, BASF, has chosen to strike a confident note. In its recent presentation on the company's long-term strategy, BASF has laid out the roadmap for doubling profits by 2020 on strong emerging markets demand, innovative products and a cost savings programme. The company cautioned in October that demand growth had continued to slow as cautious clients delayed orders and reduced inventories.