AABC: Running out of road?

摘要

This author recently saw a presentation by brand marketing guru Peter Economides, who worked on Apple's relaunch following the return of Steve Jobs in 1997. Economides'key message was that to succeed, you have to get your customers to do your work for you. In other words, word of mouth. The early adopters and influential types buy something, like it, and tell their friends. The friends buy it, who tell their friends and so it goes on. Granny will never buy it, by the way, no matter what it is.