Regional, state and local promotion groups, ready mixed producers and suppliers across North America have lent strong support to the Concrete Industry Parking Lot Promotion Plan launched in May by a consortium identifying parking lots as the industry's largest promotional opportunity. The group consisted of National Ready Mixed Concrete Association, Portland Cement Association, regional promotion groups, state and area associations, and concrete and cement companies. As of August, 13 state associations had developed or earmarked strategic plans by the end of 2007, and dozens of additional state and local promotion groups have adopted new parking lot promotion tools and approaches. The national goal calls for the market share of cast-in-place concrete parking lots to increase from the 9.1 percent in 2005 to 15.1 percent in 2010. Monitoring the plan's progress will be a national steering committee with representation from all stakeholder groups.
展开▼
