STUDY OF A NEW PROCESS FOR PRODUCT DEVELOPMENT USING DATA MINING

摘要

Recently, the data mining technique attracts attention as a technology that takes out useful information that can be used from the accumulated a large amount of data for the business. As for this background, the importance of the systematization of the know-how accumulated in the past, sharing knowledge and the use of it to the business is paid to attention. Then, this method was applied to the food industry that had often advanced the product development by the experience and intuition by the past, especially by the developer in this research. And, it is examined to analyze various data that has accumulated for customer's action data and past product development, to extract the rule of these data, to use this character, and to apply it to the new customer's development and the development of a new product. This paper is that analysis method and the result that uses the data mining technique with features are applied to the product development, it proposes this as a new method of the product development, and the utility is described.