Relation between product diffusion and human network structure

摘要

It is indicated that some products which consumers use have a specific characteristic such as to interact with each other, and it is probable that the human network has large effect on the diffusion of them. In this paper, it is studied, the competition of diffusing products on the assumption that individuals make much of information from their acquaintances. And the network density as well as the network structure is focused to investigate how the human network affects on the product diffusion.