The way out of mature markets

摘要

Whether we like it or not,most of the coatings and adhesives markets we serve as suppliers,formulators,equipment producers and consultants happen to be in the mature stage of the product life cycle(see chart below).Chemark estimates this stage to comprise 83% of the North American and European coatings industry combined,representing approximately 37.4 billion of the regions total market value of 45 billion.A total of 37 billion worth of mature business is a large sum at risk.