Ecodesign has had a tendency to focus on regulation issues and on the technical aspects of design and production—that is, how to incorporate additional requirements from an environmental viewpoint and to realize a physical product. In doing so, it appears to have focused less on customers. In other words, tomers. In other words, ecodesign seems to have been dominated by a product-push approach. In line with this, methods developed for ecodesign to date have been relatively poor at addressing the customer aspect. We offer some thoughts about how a demand-side approach might be pursued.
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