A cluster analytic approach for consumer segmentation using the vegetarian/meatarian distinction.

摘要

Cluster analysis was used to create a consumer segmentation scheme based on individuals' vegetarianon-vegetarian orientation, along with key attitudinal, personality and demographic characteristics. Such characteristics included concern for animals, concern with health, concern for the environment, attitude toward corporate ethical practices, need for cognition, social conformity, age, gender and level of education. In segmenting consumers along these dimensions, this research provides information about consumers and may be of use to marketers of food products and services.