The influence of consumer demographic characteristics on nutritional label usage.

摘要

The majority of consumers report making frequent use of nuritional labelling when purchasing food products. However, certain segments appear to place a greater empasis on food product labels than others. This study empirically evaluates which demographic charateristics encourage consumers to be more likely to take nutritional labels into account when purchasing grocery products. Results indicate that females, older individuals and those living in suburban and rural areas are the most likely to make use of nutritional lables. Results also indicate that larger households are less likely to use nutritional labelling.