Loss Aversion and Saving Behavior: Evidence from the 2007 U.S. Survey of Consumer Finances

摘要

This study uses data from the 2007 Survey of Consumer Finances to examine household saving behavior based on the two-period model of consumption/saving presented by Bowman et al. (Econ Behav Organ 38:155-178, 1999). The main focus of the model is the existence of an asymmetry in saving behavior in response to positive and negative adjustments in income. The results of the logistic regression analysis support the existence of loss aversion at the household level, where having income below the household's reference level significantly decreases the likelihood of saving, but having income above the household's reference level does not have a significant effect on the likelihood of saving.