The World Health Organization (WHO) proclaimed that lax marketing regulations contribute to an obesity crisis in children. A WHO/Europe report, "Marketing of foods high in fat, salt and sugar to children," calls for tighter restrictions on advertising of such foods to children to aid in the battle against childhood obesity. According to the report, only six countries-Denmark, France, Norway, Slovenia, Spain, and Sweden-have fully implemented regulatory approaches of marketing food and drinks to children. Other countries generally rely on advertising regulations, which are not specific to promoting foods. Zsuzsanna Jakab, WHO Regional Director for Europe, said, "Millions of children across the European Region are subjected to unacceptable marketing practices. Policy simply must catch up and address the reality of an obese childhood in the 21st century."
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