THE FUTURE IS NOW: With Brazil in the vanguard, region at last appears poised to fulfill its promise as a truly global player

摘要

There is a well-known market re-search analyst in the U.S. who once proclaimed at an economic conference that "South America is the market of the future - and always will be." Beyond a good laugh line, that single quip captured the feelings many observers around the world have had about the region - that for all of its advantages in resources, people and proximity (especially for U.S. companies), somehow, South America could never quite get its act together enough to make it a significant, vital player on the global economic stage.