MOVING INTO MINIS: Greaves new small tractor range targets entry-level farmers, highlights low fuel consumption

摘要

Understanding customer requirements is the first order of business for any manufacturer. And it's even more important when a company moves into a new market segment. In making its first foray into the mini-tractor market, it seems clear that India's Greaves Farm Equipment Business has made a point to precisely focus on the target customer's needs.