In April 2011, Bruce Nussbaum, one of the foremost advocates of design thinking (DT), pronounced it a "failed experiment" (Nussbaum, 2011), After this summary verdict, Nussbaum asked, naturally enough, "What's next?" This article replies to that question. Nussbaum's own reply was interesting. He upheld what he called "humanistic design," and described it as "a huge advance in the field." However, he did not define, still less give examples of, humanistic design. Instead, he went on to outline a third concept - "creative intelligence," Around that concept, he plans to publish a book in late 2012. For designers and design managers, having an opinion about trends in design has always been important. In prewar America alone, industrial designers such as Henry Dreyfuss, Walter Dorwin Teague, Raymond Loewy, and Norman Bel Geddes positioned themselves as knowing a thing or two about the future. Fashion design, too, has long been oriented to color forecasting, and trend forecasting in general. Design managers have often pronounced one trend dead and upheld another one. Still, it is a bit new to do both of these things, and then say that a third designerly world view deserves a book.
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