Strategic Use of International Product Design Award Schemes

摘要

In tandem with the rising importance of design, international product design awards are used as an effective tool for increasing global product visibility. Companies participate in design awards for various reasons and use them strategically to achieve those purposes. Design awards evaluate design excellence, and companies can capitalize on that excellence in many ways - to extol product quality, to highlight financial acumen and design management prowess, and simply to prove design competency. Doing this also has a positive effect on companies' business and management performance going forward.